Untitled Presentation

A geographical concentration of companies

A type of organization

A marketing strategy

A financial model

Increased productivity

Knowledge transfer

Cost reduction

Innovation

Main companies

Specialized suppliers

Clients or distributors

Universities and research centers

Technology and innovation

Leather and footwear

Machinery and automotive

Information technologies

To create a new market space

To compete in existing markets

To reduce costs

To increase competition

Stregnth

Weakness

Strategy

Operation

quality service

price match

defensible

demographics

Plants located on the basis of maximum competitive advantage for the products and service and use the same approach and coordination between national strategies

Plants widespread across many home countries (each producing products and service) and use the same approach and coordination between national strategies

Plants located on the basis of maximum competitive advantage for the products and service and use different approaches and strategies in different national markets

Plants widespread across many home countries (each producing products and service) and use different approaches and strategies in different national markets

Expanding rapidly into new markets

Maintaining a high level of product quality

Lowering prices below competitors

Investing heavily in advertising

Intense competition

Focus on defeating rivals

Existing demand

New market space

DIFFERENTIATION BY FEATURES

DIFFERENTIATION BY THE PRODUCT’S FORMAT

DIFFERENTIATION BY PERFORMANCE

DIFFERENTIATION BY DURABILITY  

Lienzo estratégico

Matriz ERIC

Cirque du Soleil

Netflix

Clusters hinder innovation

Clusters promote collective innovation

Blue oceans are irrelevant to clusters

Clusters and blue oceans are the same