SWOT Analysis

Having the largest fast food market share in the world

The idea to add home meal delivery

Lawsuits against McDonald’s

Unhealthy food

Changing customer habits and new customer groups

$2 million advertising budget

Lawsuits against McDonald’s

High employee turnover

Local fast food restaurant chains

The idea to add home meal delivery

Existing partnerships with many big brand names

Negative publicity

An unhealthy food menu

Brand recognition valued at $40 billion

Creating new menu items for changing customer habits and new customer groups

Trend towards healthy eating