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Defining Corporate Communication

The Organization of Corporate Communication

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Corporate Communication Model

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Corporate Communication Mix

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Corporate Communication Strategy

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Ethics and Communication

Today’s Outline

Overview

•Corporate communication is a management
function that offers a framework for the effective
coordination of all internal and external
communication with the overall purpose of
establishing and maintaining favourable
reputations with stakeholder groups upon which
the organization is dependent.

Defining Corporate

Communication

•Key Concepts in Corporate Communication:

Defining Corporate

Communication

Corcomm

Mission

Vision

Objectives

Strategies

Identity

Image

Corcomm

Reputa

tion

Internal
Stakehol

der

Market

Communi

cation

Integra

tion

Eksternal
Stakehol

der

The Organization of Corporate

Communication

The Organization of Corporate

Communication

The Organization of Corporate

Communication

The Organization of Corporate

Communication

Corporate Communication

Model

Corporate Communication

Model

Corporate Communication Mix

Corporate Communication Mix

Corporate communication entails the
orchestration of three forms of
communication:

1.Management communication
2.Marketing communication
3.Organizational communication.

•A communication strategy involves the
formulation of a desired position for the
organization in terms of how it wants to be seen
by its different stakeholder groups.
•Once the content of a communication strategy has
been roughly drawn out, communication
practitioners translate that content into specific
communication programs and campaigns towards
both internal and external stakeholder audiences.

Corporate Communication

Strategy

•A communication program is defined as a
formulated set of activities towards targeted
internal and external audiences, which may
include outreach activities, community initiatives
and other ways in which organizations and their
employees communicate with stakeholder
audiences.

Corporate Communication

Strategy

Corporate Communication

Strategy

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