Rural Marketing - Unit 2

Product

Price

Distribution

Communication

All the above

Consumer Psychology

Consumer Status

Consumer interest

None of the above

Post

purchase decision

Evaluation of alternatives

Information search

Problem Recognition

Complex Buying behavior

Variety-seeking buying behavior

Dissonance-reducing buying behavior

Habitual buying behavior

Complex

Variety Seeking

Dissonance Reducing

Habitual

NGOs

Aanganwadi workers,

SHG members

All the above

Diffusion of ability

Diffusion of market

Diffusion of Innovations

None of the above

Innovators

Early Adaptors

Early Majority

Late Majority

All the above

A) a religion

B) a group of close friends

C) your university

D) a fraternity or sorority

Market Access or Mobility map

Daily activity clock

A Venn/Chapati Diagram

A Process Map

All the above

Roadside bias

Big farmer bias

Gender bias

All the above

A) Economical classes

B) Purchasing communities

C) Competitors

D) Social classes

Venn Diagram

Chapatti Diagram

Both A & B

None of the above

Research hypothesis

Synopsis of Research

Research paradigm

Research design

a) Primary

b) Survey research

c) Experimental research

d) Secondary

a) Personal interviewing

b) Ethnographic research

c) Observational research

d) Online interviewing

a) Qualitative and Quantitative.

b) Primary and secondary.

c) Predictive and quantitative.

d) Qualitative and predictive.

low priced product with low unit packaging

non unit functional product at low cost

large volume Products

high priced products