OBM301 CHAPTER 3

Quantitative Information

Qualitative Information

Graphic Information

Data are measured using scientific techniques that likely to produce quantified decision. 

As described in McMillan dictionary (2006), quantitative‘ is involving amounts or measuring things about amount. 

Quantitative information may be presented in statistics, figures and facts. 

Example: 

Statistical data.

Information is not quantified and more concerned to understand individual perceptions of the world. 

qualitative information cannot be measured. Examples the level of student‘s concentration, quality of foods or level of dissatisfaction. 

Example: 

Reports.

The information presented clearly in graphic form. 

Example: 

Pictures, illustrations, graphs, etc..

Print

The information is in the printed form and usually uses paper such as books, journals, pamphlets seminar papers, etc…

Electronic

Electronic formats use a computer to deliver information such as OPAC and Internet.

Audiovisual (AV)

AV formats require you to watch and listen such as cassettes, slides, films, etc…

Microform

Microform reduces an image and put it on a plastic to read in a machine such as microfilm, microfiche and micro cartridge.

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