Entrepreneurship--Lesson 4-4 Slides
Presentation
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Business
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12th Grade
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Practice Problem
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Hard
David Glavach
FREE Resource
9 Slides • 9 Questions
1
2
Drag and Drop
3
Drag and Drop
4
Multiple Choice
Any goods and services a business sells
advertising
product
market segment
profit
5
6
Multiple Choice
Which of the following best describes a product mix?
The combination of all products and services a business sells
The price at which a product is sold
The way a product is advertised
The packaging design of a product
7
8
Fill in the Blanks
9
10
Multiple Choice
Which of the following is NOT a reason for setting a price objective?
To maximize sales
To increase profits
To reduce product quality
To establish an image
11
12
13
14
15
Multiple Select
Which of the following are types of cost-based pricing? Select all that apply.
Markup price
Markdown price
Bundling
Time-based pricing
16
17
Multiple Choice
What are the key components you should consider when developing a product as part of the marketing mix?
Product mix, features, branding, packaging, positioning
Advertising, sales, distribution, finance
Customer service, employee training, logistics, pricing
Market research, technology, legal, ethics
18
Multiple Choice
Which of the following is NOT a type of discount pricing technique mentioned in the slide?
Prestige pricing
Cash discounts
Quantity discounts
Seasonal discounts
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