
Strategy and ways of internationalization
Presentation
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Business
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University
•
Practice Problem
•
Medium
Manuel Ramos
Used 2+ times
FREE Resource
5 Slides • 9 Questions
1
2
Multiple Choice
If you were an entrepreneur, how would you start doing your internationalization?
Exporting to the biggest market
Exporting to 2 or more countries
Exporting to the easiest market
I wouldn't, it is too risky
3
Multiple Choice
Which of these statements is correct?
The most experience, the less markets to export
The most experience, the most markets to export
4
It's a strategy tool used for increasing the internationalization of a company. This model was created by academics of Uppsala University in Sweaden
The Uppsala Model
5
Multiple Choice
It's the most basic and easiest way of internationalization
Licenses
Franchising
Joint Venture
Export
6
Multiple Choice
It's a contractual agreement. One company grants to other the right to use a product, service, trademark, etc.
Licenses
Franchising
Joint Venture
Export
7
Multiple Choice
When company 'A' pays royalty to company 'B' for the right to do business under comapny B's name and system
Franchising
Greenfield
Joint Venture
Foreign Direct Investment
8
Multiple Choice
Arrangement in which 2 or more parties agree to pool their resources for the purpose of performing a business activity
Foreign Direct Investment
Greenfield
Joint Venture
Business Contract
9
10
Multiple Choice
Are there more strategies?
Yes
No
11
Multiple Choice
Nissan, Volkswagen, IBM, HP, etc., use this kind of strategy in Mexico:
Licensing
Franchising
Foreign Direct Investment
Direct Exports
12
Foreign Direct Investment: Companies engage in full-scale production and marketing abroad. They invest in wholly owned subsidiaries
13
Greenfield: It's a type of FDI. The investor builds operations from the ground up. Involves construction of new facilities, hubs, offices, etc.
14
Multiple Choice
Which strategy is the most beneficial for the host country?
Joint Venture
Greenfield
Exports
Foreign Direct Investment
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