DC ENT Ch 4 Part 2
Presentation
•
Business
•
11th Grade
•
Easy
Nathaniel Hudson
Used 1+ times
FREE Resource
8 Slides • 6 Questions
1
2
3
Multiple Choice
Which of the following is a key factor to consider when segmenting a target market?
Geographic location
Product packaging
Employee satisfaction
Company profits
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5
6
Multiple Choice
Which of the following is NOT a characteristic of market segmentation according to the definitions provided?
Measurable
Durable
Accessible
Profitable
7
8
Fill in the Blanks
9
Match
Match the following Market Segmentation terms
Demographics
Geographics
Psychographics
Behavioral
Age, Gender, Income, Marital status
Locations, Climate, Time Zones
Attitudes, Opinions, Lifestyles
Buying habits, product usage
Age, Gender, Income, Marital status
Locations, Climate, Time Zones
Attitudes, Opinions, Lifestyles
Buying habits, product usage
10
11
12
Match
Match the following
Gender
Nation
Beliefs
Brand Loyalty
Ethnicity/Race
Demographics
Geographics
Psychographics
Behaviorgraphics
Demographics
Demographics
Geographics
Psychographics
Behaviorgraphics
Demographics
13
14
Match
Match the following
Marital Status
Area Code
Republican
Uses iPhone daily
Personality
Demographic
Geographic
Psychographic
Behaviorgraphic
Psychographic
Demographic
Geographic
Psychographic
Behaviorgraphic
Psychographic
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