Entrepreneurship--Lesson 2-3 Slides

Summarizes what one wants to accomplish with a business, the products and services one sells, financial outlook, the funding needed, one's goals, and one's achievements.

Determines the size of a market with the marketing analysis and describes potential customers to provide a customized plan to reach them.

Provides an overview of the employees and others that are part of a business

Includes a budget, a 12 month profit/loss projection, cash flow statements, a breakeven analysis, and capital requirements to show investors how their money will be spent.

details of the firm’s marketing mix, e.g., pricing strategies, distribution networks, promotional campaigns

projected cash flows. or for established businesses, this will include the latest final accounts (balance sheet and profit & loss account)

usually includes competitor analysis, outlining the main rivals in the industry and their respective market share. It should include projected total market sales & growth figures

its legal ownership status, location(s), business name and all products/services offered

a brief about key staff in the organization (such as the owners or senior executives), and may include an organizational chart.

Competitive Analysis

Sales Forecast

Marketing

Budget

Daily Operations