• Seen as less obtrusive

• Delivers content related to the medium

Easily target customers with keywords/ geographics

Direct website traffic

free to join

create brand connection

• Easy to create and place

• Convey message quickly

• Instant delivery

• Affordable and easy to create

• payments are easy

• must match the medium and add value

• have to label it as sponsored

• Lots of competition esp. on Google

• Can be expensive depending on your industry

Direct website traffic

free to join

create brand connection

Limited interactivity (no mouse)

information often displayed wrong

• Can be too minimal

• Low engagement levels

• Convey message through sight, sound & motion

• Low cost per view

Created and produced quickly

local & national exposure

Large reach, quick turnaround, cheap, can target by area

• Versatile, can advertise events, grand openings, sales, etc.

• Inexpensive

• Personalized messages are more effective

• Easy to track the effectiveness

• The cost of producing & airing is high.

cannot see product; listeners often doing something else

• hard to target customer groups

• Short lifespan

• CLUTTER from other advertisers

Often distributed to people with no interest

EXPENSIVE to send out depending on size of campaign