Finding problems and giving solutions will help open our minds intodifferent business ideas.

Business Plan

written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement.

Business Concept

idea for a business that includes basic information such as the service or product, the target demographic, and a unique selling proposition that gives a company an advantage over competitors

Product Opportunity

exist when there is a gap between what is currently on the market and the possibility for new or significantly improved products that result to emerging trends.

problems with as yet undefined solutions

Silent Needs

explicit statements from your market that declare, "I wnat a product to do X"

Stated Needs

Market Problems

people who have not yet purchased your product but are considering it

Prospects

people who have already purchased your product

Existing Customers

Your Market

people in your target market who are not currently looking for a solution

Target Market Users

Anyone can spot the opportunities either by watching others having a problem or find a solution to their own problem which many others may also be facing