​Learning Objectives

1. Define 'media' in the context of our subject (Media and Information Literacy)

2. ​Differentiate the 3 categories of media

3. ​Elaborate on the importance of scrutinizing media message

4. ​Expound on the impact of media on the society

In the beginning, we use media to communicate and share information. Access to media before was very limited. Thus it was only used if the purpose was urgent or important.

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However, some of us do not exercise responsibility when using media since we lack an understanding of its purpose and functions.​ To be a media and information literate individual, one must understand the Diverse characteristics of media.

​How well do you know about the characteristics of media?

In your learning activity, you were able to know the ​contextualized definition of media, their different categories, functions, and how to analyze media messages. In the succeeding slides, you will be answering questions to check if you understand the content or not.