to steer or direct a ship or airplane

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navigate

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companies who buy from producers or from other wholesalers and sell to retailers

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Wholesaler

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businesses that sell directly to customers

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Retailers

the public sale of something to the highest bidder

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auction

to be out of money; financially ruined; to "break the bank"

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bankrupt

exclusive rights over an invention; copyright

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patent

a symbol, word, or words legally registered to be used as representing a company or product.

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trademark

serious; grave

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solemn