Enterprise Systems- the backbone of modern organizations

Advantage:

To help automate the business and make reporting and decision making easier.

 ERP-system that helps automate and manage business processes across finance, manufacturing, retail, supply chain, human resources, and operations

CRM is often used to refer to technology companies and systems that help manage external interactions with customers.

• Understanding Customer Relationship Management (CRM)Elements of CRM range from a company's website and emails to mass mailings and telephone calls. Social media is one-way companies adapt to trends that benefit their bottom line. The entire point of CRM is to build positive experiences with customers to keep them coming back so that a company can create a growing base of returning customers.