Digital Business. Driving Digital Strategies

Companies don't know how to integrate technology

The best way to intagrate technology is creating outforce teams in hopes exhibiting further innovation

The best way to integrate technology is doing experiments to explore what technology can do

Each company has the best way to integrate technology

Make things easier and accesible

Making a product differentiation and cheaper products

Having a product differentiation and more products

making products cheaper and easier for the customer

Amazon separets from the tradicional strategy leaning on networks and complements (Peloton riders)

Amazon has created a new kind of strategy called peloton bikes

Amazon has been separated from the tradicional strategy trought the peloton videos

Amazon has been separated from the tradicional strategy trought the peloton

Prices and the offer

One is an online store and the other one is tradicional

Fixed costs and customer´s experience

The customers' wants

Adaptating the whole company to the new technologies

Redefining how we compete and how create and capture value

Redefining a specialized group of young technologists

Studying all the technologies as possible and introduce all of them