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Social Media Marketing Quiz 1

Social Media Marketing Quiz 1

Assessment

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Professional Development

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Professional Development

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Created by

Shi Ho

Used 21+ times

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1 Slide • 10 Questions

1

Social Media Marketing Quiz 1

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2

Multiple Choice

What's the definition of Digital Marketing? It is a marketing method...

1

to collect consumer data for future remarketing

2

that combines traditional & new ways of promoting products & services

3

that uses internet & digital technologies to promote products & services

4

that uses online medium to collect information of internet users

3

Multiple Choice

All the following are the component of digital marketing, except:

1

Website design

2

Affiliate Marketing

3

Messenger Marketing

4

Broadcast Marketing

4

Multiple Choice

Which of the below is considered the "heart" of digital marketing?

1

Social media

2

Audience

3

Website

4

Content

5

Multiple Choice

Brands use social media platforms to connect with their audience, increase sales, website traffic & build relationships.

1

True

2

Fales

6

Multiple Choice

How do you use social media to achieve your brand and business goals?

1

Publish and Share Content

2

Run Ads

3

Listen and Engage

4

All of the Above

7

Multiple Choice

Which is the correct path for a social media marketing strategy?

1

Make sales > build brand > create awareness

2

Build brand > build relationship > make sales

3

Target audience > make sales > re-target

4

Make sales > after sales service > provide value

8

Multiple Choice

Below are all Benefits of Social Media Marketing, EXCEPT:

1

Customer Service Tool

2

Research Tool

3

Customer Engagement and Sales

4

Face-to-Face Communication

9

Multiple Choice

Why are setting SMARTERR goals important?

1

It provides the clarity, focus and motivation

2

Improves your ability to reach them

3

Easy to use by anyone and anywhere

4

All of the above

10

Multiple Choice

Which is NOT a part of social media audit?

1

Platform review

2

Status review

3

Audience review

4

Budget review

11

Multiple Choice

What's the 3rd stage in the SOSTAC Marketing model?

1

Situation Analysis

2

Strategy

3

Systems Analysis

4

SWOT Analysis

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Social Media Marketing Quiz 1

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