Persuasive Writing Techniques and Concepts

To inform the reader

To entertain the reader

To persuade the reader to adopt a viewpoint

To describe a process

To entertain the audience

To persuade the audience

To inform the audience

To describe a process

To describe a process

To entertain the audience

To inform the audience

To persuade the audience

Appeal to emotions

Logical reasoning

Peer pressure

Trustworthiness

Emotional appeal

Detailed descriptions

Complex sentence structure

Technical jargon

Technical jargon

Authoritative evidence

Emotional appeal

Logical reasoning

Complex sentence structure

Technical jargon

Emotional appeal

Detailed descriptions

Emotional appeal

Authoritative evidence

Logical reasoning

Technical jargon

Persuasive writing uses emotional language

Argumentative writing uses emotional language

Argumentative writing appeals to emotions

Persuasive writing is based on facts only

Persuasive writing uses emotional appeal

Argumentative writing uses emotional appeal

Persuasive writing is based on facts only

Argumentative writing is based on opinions