Ujian Pre Test Marketing & Selling
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing 5.0 yang mengalami evolusi dari :
Digital Marketing ke Technology for Humanity
Rational Intelligence ke Emotional Intelligence
Spiritual Intelligence ke Digital Marketing
Emotional Intelligence ke Spiritual Intelligence
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Alur pembelian Customer dari Individual ke Social pada Marketing 4.0 adalah :
Aware, Attitude, Act, Act Again
Aware, Appeal, Act, Ask, Act Again
Aware, Appeal, Ask, Act, Advocate
Aware, Advocate, Act, Act Again
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pada era digital marketing, Brand sebuah bank akan diukur rationya melalui :
Act dibanding Aware
Aware dibanding Act
Aware dibanding Advocate
Advocate dibanding Aware
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Bank Marketing Concept terdiri dari 3 elemen besaran, yaitu :
Business Outlook, Visi dan misi, Scorecard
Business Outlook, Architecture Marketing, Scorecard
Architecture Marketing, Marketing Organization, Corporate Culture
Visi dan misi, Corporate Culture, Architecture Marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Di bawah ini yang termasuk dalam unsur Strategy dalam arsitektur marketing, kecuali :
Segmentation
Targeting
Positioning
Differentiation
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Customer journey di industri perbankan mengalami perubahan pendekatan dari strategi komunikasi dan penawaran layanannya, di bawah ini urutan customer journey yang paling benar adalah :
Awareness, Acquisition, Service, Consideration, Loyalty
Consideration, Loyalty, Service, Acquisition, Awareness
Awareness, Consideration, Acquisition, Service, Loyalty
Consideration, Service, Loyalty, Awareness, Acquisition
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market Opportunity Analysis (MOA) adalah suatu langkah analisa yang dilakukan oleh perbankan untuk mengidentikasi peluang pasar, MOA menganalisa dua Aspek, yaitu :
Customer dan Perusahaan
Pesaing dan Perusahaan
Customer dan Pesaing
Perusahaan dan perubah lingkungan
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