Rhetorical Triangle

The appeal is based on the credibility, character or reliability of the writer.

The emotional appeal, appeals to the audiences needs, values and emotional sensibility.

The appeal is based on logic or reasoning.

"Every day, tuberculosis kills 5,000 people. The global incidence rate of tuberculosis is rising; therefore, we need to commit more resources to finding a more effective cure."

All the tools used to persuade an audience and/or communicate effectively.

A prescription drug commercial featuring a doctor uses this appeal...

A commercial featuring statistics and facts is using this appeal...

Appeals to audience because the speaker appears trustworthy. This appeal is Greek for "character"....

Using emotion to persuade your audience. The Greek word for "suffering" or "experience"...