Untitled Presentation

It helps in creating better advertisements

It allows companies to set higher prices

It enables marketers to target the right audience

It reduces the need for market research

Offering different products and marketing mixes for each segment

Focusing on one segment only

Targeting sub-groups within segments

Selling only luxury products

Defining the product to users

Helping users remember the product

Delivering relevant features to users

Setting product prices

An organization buying products for resale

An individual buying products for personal or family use

A company buying raw materials for production

A retailer purchasing goods for inventory