Using "SIFT" to Evaluate Sources

Misinformation is true information that is used to harm, while disinformation is false.

Misinformation is libel and slander spread offline, while disinformation is spread digitally.

Misinformation is false information spread by accident, while disinformation is when false information is deliberately spread with intent to mislead

Satire or Parody

Fabricated Content

Misleading Content

Imposter Content

A misleading op-ed about Obamacare written by the president of Eli Lilly (leader in drug manufacturing)

A post from the Cuomo for Mayor Foundation suggesting his opponent was happy about 9/11

An article in the New York Times about a recent Bernie Sanders rally

A video of Donald Trump walking into a medical clinic with sensational headlines and commentary speculating about his health, copied and posted by multiple local DSA accounts

Exploiting emotions like sympathy and anger

Vetting sources to ensure accuracy

Sending reporters out to get hot-button stories before anyone else

Using sensational headlines that pique the imagination

Engagement Revenue

Getting the Word Out

Entertainment Value

Power & Influence

Opening new tabs to research the topic, sources, and organization behind a site

Reading one site or article from top to bottom

Accepting the claim as true without further investigation

Reacting with strong emotion to information

Accept the claim as true

React with strong emotion

Share or repeat the information

Scroll more on the page that posted it

Snopes

PolitiFact

FactCheck.org

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