Agenda

In this lesson, we'll focus on starting our business plan, defining:

1. Executive summary

2. Market analysis

3. Organization structure

4. Marketing plan

5. Financial projections

Let's recap...

Now what?

Replace this with a sub-header that can be in multiple lines. ​

We'll start creating our business plan.

Let's define what we're starting to work on.

"An executive summary is the first section of a business plan or proposal that provides a brief overview of the document and contains its main points. In other words, it is a condensed version of a complete business plan or proposal. It is primarily used in the business world, but its application in academia is also possible."
https://corporatefinanceinstitute.com/resources/management/executive-summary/

This is the last step to finish our Business Plan, yet the first text that will appear when reading it.

Executive Summary

​Market analysis

"Market analysis is the process of gathering and interpreting information about your industry, target audience, competitors, and the forces shaping the market. 

A solid market analysis gives you the full picture—helping you spot opportunities, reduce risks, and act with authority.

At its core, market analysis answers three big questions:

• Who are your customers, and what do they really want?

• What trends are shaping the market right now?

• How do your competitors operate, and where can you beat them?"

https://www.ama.org/marketing-news/how-to-conduct-a-market-analysis-a-complete-guide-for-businesses-and-marketers/

Organizational structures are important because they help businesses implement efficient decision-making processes. By assigning specialized roles to lower-level employees, businesses can make better decisions faster.
https://www.betterup.com/blog/organizational-structure

Importance

An organizational structure is a system that defines how activities are managed and directed to achieve an organization's goals.
https://www.investopedia.com/terms/o/organizational-structure.asp

Definition

Organizational structure

Marketing Plan

A marketing plan is a blueprint document that outlines your marketing objectives, strategies, and actions to reach and engage your target audience.

It details things like promotional strategies, content marketing approaches, and how you will measure and track the effectiveness of your marketing efforts.

Essentially, it’s a roadmap for achieving marketing goals like increasing sales or brand awareness. As such, it should reflect alignment with these broader business objectives.
https://www.salesforce.com/ap/marketing/marketing-plan/

Financial Projection

Financial projections are documents that financial managers create to forecast the future income and expenses of a company. Companies often use these as the basis for making decisions about how to invest or manage their budgets and operating plans. Companies also use financial projections to forecast the potential success of new products. Financial projections are useful because they allow you to compare the potential of your idea with the current revenue of the company. This enables you to forecast whether your idea can create additional sales activity.

https://www.indeed.com/career-advice/career-development/financial-projections

Let's create out market analysis.

Read this article and organize your information based on this criteria.

Maket Analysis

Thank you!