Lesson 2
Presentation
•
Business
•
12th Grade
•
Medium
Steffi Lobo
Used 2+ times
FREE Resource
7 Slides • 3 Questions
1
Good Afternoon Class
Welcome to your Business studies class
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3
4
Open Ended
Name one Ad that you watched recently
5
Definition
According to American Marketing Association “Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods and services by an identified sponsor.”
6
Multiple Choice
7
Publicity
It is the news carried in the mass media
Money is not paid for its publicity.
Publicity can be positive or negative
Smiliar to Advertising
8
Open Ended
Whats the difference between Advertising and Publicity
9
Advertising v/s publicity
Payment
Identified sponsor
Control
Purpose
10
Good Afternoon Class
Welcome to your Business studies class
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