climate shopping

​Warm-Up: Green Shopping Survey

Consider the following questions: feel free to discuss with a classmate. Be prepared to answer in a survey:

a. Do you shop green? As in, do you think about the environment at all when making purchases?

b. Are you willing to pay more for green products?

c. How much research do you do on products when it's time to buy?

​Your Buying Habits

4 Types of Buyer Personas
Think-Pair-Share: Go here. What are the four types of 'buyer personas'? Which do you think fits you the most?


Go here: https://rise.articulate.com/share/-b3YtMzCWU1zERL-iKwxRWoeaCZpU9Ae#/lessons/orqIopDc8m2hOEz3zotSy0PBhv6Kf8cp

Turn and Talk: Complete the activity. What kind of shopper are you? Do you think this makes you easy or difficult to deceive with sneaky marketing?

​Intro: Greenwashing

Turn and Talk:

What is greenwashing?

Why would companies engage in greenwashing?

​Intro: Greenwashing

Climate change: Seven ways to spot businesses greenwashing


Think-Pair-Share:

What deceptions or other greenwashing techniques can you look out for to avoid being fooled into buying fake ethical products?

​Greenwashing Checker

Investigate one of these greenwashing incidences:
Keurig Canada fined $3 million for misleading claims over coffee pod recycling | CBC News

FLATPÅCKED FÖRESTS

Connecticut sues over trash bags marketed for recycling | AP News

Environmentalists sue Dutch airline KLM for 'greenwashing'

https://www.theguardian.com/environment/2022/feb/02/activists-accuse-drinks-firm-innocent-greenwashing-plastics-rebellion-advertising-tv-advert

https://www.adweek.com/brand-marketing/unilever-hit-with-greenwashing-ad-ban-for-vague-environmental-claims/

​INK-PAIR-SHARE: Identify the company involved in greenwashing practices. Which of the tactics from before (https://www.bbc.com/news/business-59119693) are being used to obscure the facts?

In your opinion, should greenwashing be illegal outright? Why or why not?