
Good in a room ch9-13
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Arts
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University
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Practice Problem
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Easy
Nicholas Livanos
Used 1+ times
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3 Slides • 9 Questions
1
Good in a Room
ch9-13
2
Multiple Choice
Which brilliant point is NOT made in "The Myth of the Elevator Pitch?"
A moment's access is not an opportunity
Someone you don't know is not an opportunity
Every buyer and every situation is different. Your pitch should reflect those differences.
Your elevator pitch only works if you use it on everyone you meet, everywhere you go.
3
Reorder
Put the following in the correct order
A great title should be...
S: short
M: Memorable
A: accurate
R: repeatable
T: tonally appropriate
4
Multiple Choice
Teasers are small bites of information with a simple goal: To intrigue the buyer with minimal risk.
Which of the following is NOT one of the author's favorite types of teasers?
daring questions
startling statistics
purposely nonspecific phrases
long-term benefits
5
Match
THE FIVE LISTS
Match the following
separated into categories
the "pain" the client is experiencing
the details of what you do
what the client gets
what you do in other terms
potential buyers
client complaints
features of your service or product
benefits of those features
metaphors/comparisons
potential buyers
client complaints
features of your service or product
benefits of those features
metaphors/comparisons
6
Pause. Try it. Make the 5 Lists.
potential buyers (separated into categories)
client complaints (the "pain" the client is experiencing)
features of your service or product (the details of what you do)
benefits of those features (what the client gets)
metaphors/comparisons (what you do in other terms)
Highlight words & phrases you like
Get ready to put it together into one of the template structures
7
Open Ended
Use 1 of these templates to create your own "trailer"
"I'm a [professional designation. I help [client group] who want to [benefit]."
"I work with [client group] who want to [benefit] and [benefit]."
"I'm like a [descriptive phrase/metaphor]. I specialize in helping [client group] to [benefit]."
8
Match
"The Question + With a Good Answer, You Will..."
Match the following questions with the result that comes from a good answer
be remembered more easily
launch into a great conversation
intrigue the other person
trailor your message to the other person's specific needs
what's your name?
where are you from?
What do you do?
What's that like?
what's your name?
where are you from?
What do you do?
What's that like?
9
Open Ended
Try out one of the book's techniques to make your name memorable.
-use a nickname
-use an abbreviation
-use a "sounds like"
-use your middle name
-use a hook
-choose a pseudonym
What's your name?
10
Open Ended
Try out one of the book's techniques to use your origins to launch into a great conversation:
-add geographical context
-add cultural context
-add an interesting detail
Where are you from?
11
Multiple Choice
Anytime you can predict that you'll be asked a particular question, it is to your great advantage to take the time and spend the energy to develop a strong, effective answer.
False
True
12
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Good in a Room
ch9-13
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