
Freelancer's Bible Ch4
Presentation
•
Arts
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University
•
Practice Problem
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Easy
Nicholas Livanos
Used 2+ times
FREE Resource
3 Slides • 9 Questions
1
Ch4 "Getting Clients"
2
Multiple Choice
Success depends on connecting with people--and the first lesson of getting clients is that the connection must have an agenda.
True
False
3
Match
SIX INFLUENTIAL FUNDAMENTALS
Match the following
(I've put my own spin on the words from the book in parentheses)
Invite Janie to your sleepover, and she'll probably invite you to the water park.
"I know you're serious about education because of your long membership on our school board."
"I've never been asked to delete this language from my contract."
Client lists, profesional titles, memberships, certifications, special training, even degrees
"limited edition prints!" "only 3 slots left!" "sale ends tomorrow!" "these contract terms are available until X date"
Reciprocity
(fairness)
Consistency
(reputation, normalcy)
Social Validation
(peer pressure)
Authority
(superior pressure)
Scarcity
(supply & demand)
Reciprocity
(fairness)
Consistency
(reputation, normalcy)
Social Validation
(peer pressure)
Authority
(superior pressure)
Scarcity
(supply & demand)
4
Drag and Drop
5
Multiple Choice
Which of these is NOT part of the "Follow-Up Three-Step?"
When you get home, jot down some key words on their cards about what you talked about, including personal details.
Make sure you engage at the same level they have engaged you. Follow back or email back, don't phone call out of the blue.
Add them to your contacts list and include the notes.
A couple of days later, call or email one or two of your new contacts and suggest getting together.
6
Multiple Choice
Which of these was NOT included under the heading PRACTICE CREATIVE (NOT CREEPY) CONTACT
send something
congratulate them on something
ask them something
offer a candlelit shoulder rub
7
Multiple Choice
"TWO WORDS THAT NEVER GET OLD"
Thank you
You're right
Bless you
Pretty please
8
Match
Successful prospecting has three goals.
Match the following
To start a conversation with the _______. Make sure you're contacting prequalified prospects: people with hiring responsibility.
To make a _______. Treat it like an informational interview. You don't ask for a job. You talk and learn.
To be _______ when they need someone like you. By staying in touch without being creepy.
right people
connection
top of mind
right people
connection
top of mind
9
Reorder
"CHOOSE YOUR PROSPECTS"
Reorder the following
Start a list.
Rank them.
Find contact info.
Think about where they go.
Write a short script.
10
Multiple Choice
Know what you'll do if they ask, "What are your rates?"
"I'd be glad to talk about pricing, but first I need a little more information about what your needs are."
Is this a good thing to say?
Yes
No
11
Other good ideas
Have a follow-up plan (for success or rejection)
Know when to persist or desist
Track your pitches & follow-ups
12
Ch4 "Getting Clients"
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