State Standard

What is a state standard?

A written descriptions of what

students are expected to know and a
great reference point for your teacher

to remain on topic.

Standard

​I. 1-10,  CREATING AND MANIPULATING IMAGES: Effective Business Information Management professionals demonstrate appropriate skills for creating and manipulating images, as needed in their role. The following accountability criteria are considered essential for students in the Business Information Management program of study.

K. 1-4, CAREER DEVELOPMENT:
Effective Business Information Management professionals demonstrate appropriate career-ready skills, as needed in their role. The following accountability criteria are considered essential for students in the Business Information Management program 
of study. 

Essential Question

How do images inspire readers?

Objective/
Plan for today

-Motivational moment

- Essential Question

-Looking at this week

-Market Target: 

- Brain break: Think About

- Market Medium

- Wrap it up

-Check for understanding

Plan for today

Last week we
discussed

Last Week

This Week

Who could be the target audience?

Age?

Gender?

Likes/ Dislikes?

How about the

secondary audience?​

Who could be the target audience?

Age?

Gender?

Likes/ Dislikes?

How about the

secondary audience?​

Standard

​I. 1-10,  CREATING AND MANIPULATING IMAGES: Effective Business Information Management professionals demonstrate appropriate skills for creating and manipulating images, as needed in their role. The following accountability criteria are considered essential for students in the Business Information Management program of study.

K. 1-4, CAREER DEVELOPMENT:
Effective Business Information Management professionals demonstrate appropriate career-ready skills, as needed in their role. The following accountability criteria are considered essential for students in the Business Information Management program 
of study. 

YouTube

• YouTube has 1.9 billion monthly active users worldwide

• 62% of YouTube’s users are male

• In the US, YouTube is used by 96% of the users in the 18-24 age group

• YouTube reaches more US adults in the 18-49 group than any cable network does

YouTube Advertising

• YouTube viewers watch over a billion hours of video on the platform every day

• 62% of businesses use YouTube as a channel to post video content

• 90% of people say they discover new brands or products on YouTube

• YouTube is localized in more than 100 countries and is available in 80 languages

Small Group Exercise

Facebook versus YouTube Advertorial

Standard

​I. 1-10,  CREATING AND MANIPULATING IMAGES: Effective Business Information Management professionals demonstrate appropriate skills for creating and manipulating images, as needed in their role. The following accountability criteria are considered essential for students in the Business Information Management program of study.

K. 1-4, CAREER DEVELOPMENT:
Effective Business Information Management professionals demonstrate appropriate career-ready skills, as needed in their role. The following accountability criteria are considered essential for students in the Business Information Management program 
of study. 

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Thank you for participating!