123jdlaw
Presentation
•
Architecture
•
KG
•
Practice Problem
•
Easy
Александра Макаренкова
Used 7+ times
FREE Resource
21 Slides • 4 Questions
1
Apple Inc. vs USA
Roschina Julia, Makarenkova Alexandra, Kondareva Yulia
LET'S PLAY
2
Poll
Have you ever purchased eBooks or used eBook platforms ?
Yes
No
3
Poll
What do you prefer more printed books or eBooks?
4
Consumer book sales revenue in the US
from 2008 to 2018
E-books
Printed and
audio books
5
Physical books
sales in the
United States
6
eBook producer’s market share
Amazon
Apple
Barnes&Noble and
others
others
7
Amazon
9.99$
26$
Publishing industry
8
Let’s play!
Quiz time
9
Word Cloud
Who do you think was unhappy with the situation?
10
Hachette
Book Group
HarperCollins
publishers
Macmillan
publishers
Penguin Group
Simon & Schuster
Publishers and Apple
fighting over prices
11
12
eBook producer’s market share
Amazon
Apple
Barnes&Noble and
others
others
13
ссылка для нас
2.5 eBook
downloads per
ipad
14
Hachette
Book Group
HarperCollins
publishers
Macmillan
publishers
Penguin Group
Simon & Schuster
Publishers and Apple
fighting over prices
15
RRP
$24.99
Wholesale model
Publisher
Retailer
Customer
Wholesale Price
$7.00
Price for consumers
$9.99
16
RRP
$14.99
Agency model
Publisher
Retailer
Customer
Retail Price
$14.99
Price for consumers
$14.99
17
18
19
Let’s play!
Quiz time
20
Poll
what did the agreement lead to?
Publishers' cooperation with Amazon has been suspended
Cartel was formed
Publishers were selling books for Apple at a cheaper price
21
Profit maximization
by a price-fixing
cartel
22
Amazon
$40.00
Publishing industry
$12.99 and $14.99
23
Negative
consequences
Increase in
Prices
Decrease in
competition
Reduce in R&D
investments
24
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25
Sources:
https://www.scotusblog.com/2016/03/apple-loses-case-on-its-e-book-selling-tactics/
https://www.theguardian.com/technology/2016/mar/07/apple-450-million-settlement-e-book-price-fixing-supreme-court
https://youtu.be/mOQVWeFPylo?si=rq07RPbPY0wIGK0j
https://www.statista.com/statistics/197710/annual-book-store-sales-in-the-us-since-1992/
https://www.statista.com/statistics/190819/consumer-book-sales-revenue-forecast-for-the-us-market/
http://tesi.luiss.it/33433/1/248191_SCALIA_ALESSANDRA.pdf
https://www.forbes.com/sites/greatspeculations/2014/04/02/estimating-kindle-e-book-sales-for-amazon/?sh=d02557023c65
https://arstechnica.com/tech-policy/2013/07/how-apple-led-an-e-book-price-conspiracy-in-the-judges-words/
https://www.vox.com/culture/2019/12/23/20991659/ebook-amazon-kindle-ereader-department-of-justice-publishing-lawsuit-apple-ipad
Apple Inc. vs USA
Roschina Julia, Makarenkova Alexandra, Kondareva Yulia
LET'S PLAY
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