The (Taylor's Version) Phenomenon

Creative Destruction is a process in which new innovations replace and make obsolete older innovations

Is the Taylor's Version project an example of creative destruction? Why or Why not?

• For each album, look up the following:

• Original first year sales

• Highest chart rank on Billboard 100

• For each album, look up the following:

• Taylor’s Version release date (if available)

• Taylor’s Version first year sales (if available)

• Highest chart rank on Billboard 100 (if available)

• For each album, look up the following:

• Example of innovative promotion for the album (music video, merchandise, “Easter Eggs”)

What are some examples of how Taylor is involved with the circular flow model?

• Explain how one of the following contributed to Taylor's wealth...

• Catalog

• The Eras Tour Tickets and Merchandise

• Social Media

• Retail partnerships

Give an example of each component of GDP