S&E - Unit 2 Vocabulary

Buying Preferences

The specific choices and inclinations consumers have that are driven by individual tastes, needs, and desires.

Intermediary Customers

Businesses that purchase products to resell.

End Users

Individual consumers who buy products for personal use.

Top-down Market Analysis

An approach that starts with an overall view of the market or industry and then breaks it down into smaller segments to estimate the size or value of specific components.

Bottom-up Market Analysis

Involves examining individual market segments, customer groups, or specific products/services within a market and then combining their individual sizes to estimate the overall market size.