* L07
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University
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Practice Problem
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K Lo
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5 Slides • 5 Questions
1
2
Multiple Choice
Which sentence BEST describes the objective of a quality experience
When a product or service is delivered to bring overall value to the customer
A product or service that when combined with its surrounding experiences brings about an experience
The overall value of the product/service transcends the ordinary, and becomes extraordinary or even priceless
A product or service that when combined with the environment and events encourages customers to have memorable experiences
3
A product or service that when combined with its surrounding experiences events goes beyond itself to enhance or bring value to a customer’s life. This is the ideal – to deliver such overall value that a product transcends the ordinary to become extraordinary or even priceless.
4
Multiple Choice
Below are the dimensions identified by Pine and Gilmore’s Four Realms of Experiences (1998) EXCEPT
Absorption
Impression
Active Participation
Passive Participation
5
Multiple Choice
‘A tourist watching Singapore’s Formula 1 Grand Prix from his hotel balcony.’ The above activity best fits in Pine and Gilmore’s _________ realm
Escapist (Active Participation – Immersion)
Education (Active Participation – Absorption)
Aesthetic (Passive Participation – Immersion)
Entertainment (Passive Participation – Absorption)
6
The tourist is watching the parade from a distance, although engaged in the Formula 1, he is a passive observer and is not actively participating in the event.
Entertainment
7
Multiple Choice
‘A tourist dressed in costume, taking part in the Rio De Janeiro Carnival parade, dancing along the streets experiencing the sights, sounds and smells.’ The above activity best fits in Pine and Gilmore’s ___________ realm
Escapist (Active Participation – Immersion)
Education (Active Participation – Absorption)
Aesthetic (Passive Participation – Immersion)
Entertainment (Passive Participation – Absorption)
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Escapist experiences involve active participation and immersion to the point where the tourist actually has an effect on the performance or phenomenon. As an active ‘member’ of the crowd watching the Mardi Gras parade, the tourist is considered to be in the escapist realm.
Escapist
9
Multiple Select
Which of the following are implications of quality tourism experiences to the tourism industry?
Formulation of policy
Mismanagement of resources
Greater perceived value for tourist
Distrust among tourism service providers
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Other implications include cooperation among tourism service providers, sophisticated planning and management, protection of resources, competitive pricing.
Quality Tourist Experience
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