
* Lesson 7
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Business
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University
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Medium
K Lo
Used 1+ times
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4 Slides • 5 Questions
1
H323 L07 Recap Quiz
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2
Multiple Select
Which of the following are hotel distribution channels?
Wholesaler
Hotel Reception
Online Travel Agent
Newspaper Advertisement
3
Newspaper advertisement a marketing channel as you are not able to book through the newspaper. Instead it provides information on the channels you can use to make bookings.
H323 L07
Why not Ads?
4
Multiple Choice
When hotels receive bookings from Online Travel Agencies (OTAs), a commission is payable. This operational cost is known as:
A Mark-up
A Discount
An Appreciation Cost
A Distribution Cost
5
Explanation
Distribution Costs
Commission to TAs are known as Distribution costs. It can be in the form of hotel collecting the charges from the guest and paying the TA or the TA collecting the payment upfront and paying the hotel the contracted rate for the stay
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6
Multiple Choice
Which of the following is not a benefit when making a purchase on the Internet?
It gives consumers a personal touch
It is available 24/7
Consumers can shop for better deals
It has a wider reach
7
Multiple Choice
Independent hotels gain the advantage of _________ when they engage Online Travel Agencies to sell their products and services
offloading their unsold inventory
reaching a wider audience
selling their rooms at higher rates
lowering distribution costs
8
Multiple Choice
Distribution channels are different ways to get potential customers to consider buying your products or services.
TRUE
FALSE
9
Marketing channels are means that how you get potential customers to consider buying your product or services. Distribution channels on the other hand, are means that how you get your products in front of (or into the hands of) potential buyers, when they are ready to buy
H323
Distribution Channel
H323 L07 Recap Quiz
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