​No matter the genre or format, all authors are writing to persuade, inform, entertain or express feelings. Often, these purposes are blended, with one dominating the rest. It is useful to learn to recognize the author's intent.

​Inclusive and Exclusive Language: Inclusive language such as 'we',' our', 'us', and exclusive language such as 'them' can persuade by including the reader, or by creating a sense of solidarity or a sense of responsibility.

​Exclusive language such as “them” can persuade by including the reader, or by creating a sense of solidarity or a sense of responsibility Example, 'People like you and me don't want to see this happen'

​Persuasive Techniques- We use persuasive language to convince others to agree with our facts, share our values, accept our argument and conclusions, and adopt our way of thinking. There are many different ways to persuade people.

Persuasive technique appeals to the audiences:

• Emotions

• Fears

• Desire to seem intelligent

• Need to protect their family

• Desire to fit in, to be accepted, to be loved

• Desire to be an individual

• Desire to follow a tradition

• Desire to be wealthy or save money

• Desire to be healthy

• Desire to look good

​Persuasive writing is used to persuade or convince readers of something. It often contains two elements: the argument and the counterargument. The argument takes a stances on an issue, while the counterargument pokes holes in the opposition's stance.

• It’s a long known fact that the secret to persuasive writing isn’t in the adjectives, it’s in the verbs.

• ​Verbs increase the pulling-power and believability.