Product Branding

​Product Brand: a name, term, symbol, design, or combination of these elements that identifies a product and distinguishes it from competitors’ products.

Trade Name:

• Example- Kellogg

• Brand Name: Frosted Flakes

Brand Mark: distinctive symbol, design, sound, or group of letters that is seen or heard but cannot be spoken. Example-

Trade Character: Brand marks that have been made to seem lifelike. Many cereals feature trade characters on their packaging. For example, Kellogg’s Frosted Flakes uses Tony the Tiger, and Lucky the Leprechaun advertises General Mills’ Lucky Charms. Brands, brands, and more brands