• Differentiate organizational markets from consumer markets

• distinguish the buyer roles

• types of ​organizational markets

​organizational market segment

• Understand key premises of market segments

• Define market segments

• Select viable target markets​

​

segmentation/targeting

​key points

​VALS FRAMEWORK : two critical concepts for understanding consumers: 

primary motivation and resources.

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​​Interpret Results

​​Decide on the target Market

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​​Describe the Persona

​

​​Submit PDF file Sept 29, 2022

​QTR 1 PETA: the PERSONA