Consumer Behavior

What factor is described in this Consumer decision ? Gelo's parents are from Quezon and Camarines Sur; he ordered the spicy Bicol express over Binagoongan when he and his friends ate at the mall.

What factor is described in this Consumer decision ? Gelo is just started a family. With his monthly salary as Middle Manager from a Multinational company, he decided to start getting a place for his wife and son.

What factor is described in this Consumer decision ? Gelo decides to buy an iphone instead of the more affordable Redmi since most of his friends either have iphone or Samsung notes.

What factor is described in this Consumer decision ? Gelo decides to buy an iphone over Redmi, since his last phone was an iphone and it outlasted itself for 5 years.

What buying behavior is described? Emma is 53 years old and has been a teacher for more than 20 years. Two years ago, the Great Lockdown happened. Now she needs to conduct online class and wants to maintain student engagement. She has had her simple laptop, which she found out cannot support or run zoom meetings and online games seamlessly. She asks the younger teachers, what brand they use.