Grammar (C/U nouns, pronouns/ article)

1) pronouns that refer to a non-specific noun: anybody, anyone, nobody, no one, none, nothing, somebody, someone, something

They can be followed by else ​to refer to a different person, thing or place

​2) pronouns that refer to a specific noun: all, any, each, few, neither, some, another, both, either, many, one, several.

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RP are used to refer to a shared action or feeling and can only refer to plural or multiple nouns:

Parents often recommend products to each other.

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They have a possessive form:

Friends are often influenced by one another's tastes.​

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RP refer back to the subject of a sentence or clause. We can use them for:

• ​emphasizing the subject:

The celebrity himself drinks this brand of coffee.

• when the subject and object are the same:

Advertisements repeat themselves to get the message across.

• the object opf a preposition, whn the subject and the object are the same:

Can the consumer decide for herself which product to buy?​

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The definite article is used

• in formal English to talk generally:

In our consumer society the brand is king.

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• with some adjectives referring to groups of people:

This campaign is aimed at the fairly well off.​

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• ​with superlatives:

This is probably the best product for the price.

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• with specific nouns:

Have you seen the new ad for Brand X?

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• ​with unique nouns:

Really, there is nothing new under the sun.​

Subject | Subject

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The indefinite article is used

• to talk about one thing that is not specific, meaning 'one':

They have an idea ​for a new product.

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• to talk about general things formally:

A child is easily duped into buying a new toy.

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• to mention something for the first time:

Look, I found a new flavour of your favorite ice-cream!​

Subject | Subject

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Zero article is used

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• to talk about singular uncountable nouns, often general abstract ideas:

Aspiration sells products.

• to talk generally about plural countable and uncountable nouns:

People love new products.​

Subject | Subject

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