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A. A person who influences prices

B. Someone who is highly persuasive

C. Someone who has a wide social network

D. A news reporter

A. To start trends by being persuasive

B. To create viral ads

C. To collect and share useful information

D. To sell products

A. How controversial an idea is

B. How cost-effective a campaign is

C. How memorable and engaging a message is

D. How fast an idea spreads

A. Marketing is unpredictable

B. Sales strategies always work

C. The power of Mavens

D. A small group can start a massive trend

A. People always act the same way

B. Our actions are mostly based on logic

C. Small environmental changes can influence behavior

D. Media controls public opinion

A. Connectors

B. Influencers

C. Mavens

D. Salesmen

A. When everyone agrees on an idea

B. When companies spend a lot on ads

C. When a few people start spreading a powerful message

D. When media publishes a breaking news story

A. Charm and personality

B. Accurate knowledge and willingness to help

C. Fame and social status

D. Aggressive marketing

A. Most crime is caused by economic inequality

B. Strict punishment is the only way to reduce crime

C. Small environmental changes can lead to big behavioral changes

D. Surveillance is necessary for safety

A. It had famous guest stars

B. It used flashy animation

C. It was slow-paced, repetitive, and easy to understand

D. It focused on controversial topics

A. The Law of the Few

B. The Stickiness Factor

C. The Power of Context

D. The Law of Change

A. They collect and analyze data

B. They spread information across different communities

C. They persuade people to accept ideas or change behavior

D. They create viral ads on social media

A. Simplicity and emotional appeal

B. Humor and surprise

C. Stickiness — being memorable and engaging

D. Scientific proof

A. Big budgets lead to bigger impact

B. Social change happens randomly

C. Small actions by key people can lead to large-scale changes

D. Only governments can create major change