Rhetorical Strategies & Logical Fallacies

​Logos

Pathos

Ethos​

• Errors in reasoning

• undermine the argument​

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Logical Fallacies

​Loaded words

• Choosing words to influence someone's perception of a problem or idea

• positive or negative

Example: Is someone slim or skinny​

Glittering Generalities

• A conclusion based on insufficient or biased evidence

• Using general statements to evoke emotions, or sound good, just to prove your points

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Example: For is built Ford Touch.

​Does that actually prove that it is tough?​ What does Ford Tough even mean?

Bandwagon

If everyone uses it, believes it, says it, so should you.

Avant Garde

Having this product puts you ahead of the times

Slippery Slope

• idea that if A happens then through a series of small steps X, Y, and Z will also happen

• If we ban Hummers because ​ they are bad for the environment, then the government will ban ALL cars, so we shouldn't ban Hummers.

Plain Folks

a testimonial that suggest the product is a practical product of good value for ordinary people

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