Shoulder partner- Think of 3 ads you have seen ANYWHERE. Find one of each type ETHOS LOGOS AND PATHOS. Describe them to me. It is alright if you and your partner have similar answers for this question.

A bandwagon ad usually suggests that everyone is using the product.  The intended effect is that viewers assume if other people are buying it, the product must be good.

Name an ad like this that you can think of! Be sure to describe it well enough forme to understand if I may not have seen it.

Celebrity Endorsement: A persuasive technique used that features a famous person promoting a product.  Advertisers hope viewers will transfer the respect or admiration they have for the celebrity to the product.

Name an ad that you have seen use this.

PURR words: Words that have a strong positive connotation, such as “sensational”, or “refreshing”.  For example, words like “hot” and “cheesy” might be used in a pizza commercial to make viewers hungry for the product.

Describe one ad you have seen that does this.

Scare Tactics are a persuasive technique  used some TV commercials to make viewers feel as if their financial security, families, jobs, or lives will be in jeopardy- unless they buy the featured product.

When is a time you have seen this?