​The Science Behind Logo Shapes And How They Affect Human Behaviour

• Logo has an impact on the human mind ​

• Logos are the symbol which a brand present itself to the world.

• The Elements (Lines, shape, Color) of the logo connects the looks of symbol and its meaning - (relating to the mission/personality of the brand/company)

• Audience are exposed to Brand Personality.

​How does a logo work on the human mind?

• ​Our brain is a complex organ that use visuals (image & shape) to make recognize, interpret (to understand) and interact (to communicate) with the outside world.

• ​Whenever a person interacts with a logo, the mind create immediately create a map to process the image & shapes based on pervious experience - create a reasonable and familiar connection.

​Group Work Challenge (10mins)

​You (and your group) will pick one logo that already exist and you will create mind-map of associations and descriptive words about that logo.

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You can using google slide of your choice to create What message/personality of the logo

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You will be pair and share your logo analysis in class and turn it in google classroom.

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