
Pricing
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Business
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University
•
Hard
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0 Slides • 10 Questions
1
Multiple Choice
What pricing strategy in this example of Happy Meal at McDonald's Vietnam, priced at 68k VND, including main dish, french fries, drink, and a toy?
Product Bundle Pricing
Optional Product Pricing
Product Line Pricing
Promotional Pricing
2
Multiple Choice
What pricing strategies are applied here with this Fried Chicken Combo with 33% off for those who order online in advance prior to their reopening after Covid -lockdown and cashless payment only? Note that for this question you can choose more than 1 answer
Optional Product Pricing
Dynamic Pricing
Promotional Pricing
Product Bundle Pricing
3
Multiple Choice
These are prices for different products in the Hot beverages category of McDonald's.
What pricing strategy is applied?
Product line pricing
Optional Product Pricing
Product Bundle Pricing
Captive Product Pricing
4
Multiple Select
Gillette offers a pack of four razor blades at 15 dollars in its refill section. What are the pricing strategies applied in this case of Gillette?
(note more than 1 answer)
Captive product pricing
Optional Product Pricing
Product Bundle Pricing
Product line Pricing
5
Multiple Choice
I-phone sells their replacement battery at $69 in the US. What is the pricing strategy applied here?
Product Bundle Pricing
Promotional Product Pricing
Captive product pricing
Optional Product Pricing
6
Multiple Choice
The price of a ticket to the concert of Celine Dion differs by the location of the seat from $147 upto $274.
What is the pricing strategy applied here?
Promotinal Pricing
Dynamic Pricing
Segmented Pricing
(location)
Segmented Pricing (product form)
7
Multiple Choice
Prices of Bitcoin and other cryptocurrencies fluctuate a lot during even a day depending on the demand and supply movements on the market.
Segmented Pricing
(Time)
Promotional Pricing
Dynamic Pricing
Psychological Prixing
8
Multiple Select
A pack of two jet tips for Waterpik - a brand of Water Flosser from the US is sold at VND289k on Shoppee, at a 4% discount for shipping within HN city.
What pricing strategies are applied here? (more than one)
Optional Product Pricing
Captive Product Pricing
Promotional Product Pricing
Psychological Pricing
Product Bundle Pricing
9
Multiple Choice
Hanoi City offer free bus services for elderly people, disabled people, poor people, and people with contributions to the country in the wars.
What pricing strategy is applied?
Promotional Pricing
Dynamic Pricing
Segmented Pricing
Psychological Pricing
10
Multiple Select
At Vinmec Hospital, if you go to a consultation without booking you need to pay a higher price. For a consultation with a specialist, you wiil pay more for a consultation with a general pratictioner.
What pricing strategies are applied here? (more than one)
Product Bundle Pricing
Dynamic Pricing
Product Line Pricing
Segmented Pricing
What pricing strategy in this example of Happy Meal at McDonald's Vietnam, priced at 68k VND, including main dish, french fries, drink, and a toy?
Product Bundle Pricing
Optional Product Pricing
Product Line Pricing
Promotional Pricing
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