Principle Of Marketing
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Business
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University
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Practice Problem
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Haris Fowzi
Used 21+ times
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0 Slides • 6 Questions
1
Multiple Choice
Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?
packaging
price
promotion
place
2
Multiple Choice
Which process needs to make a research for comparison?
evaluation of alternatives
postpurchase behaviour
need recognition
information search
3
Multiple Choice
What is Apple Inc. personality traits?
competence
sincerity
excitement
ruggedness
4
Multiple Choice
Brands will attract people who are high on the same personality traits
True
False
5
Multiple Choice
How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process?
need recognition
information search
evaluation of alternatives
purchase decisison
6
Multiple Choice
_____ refers to a business buying situation in which the buyer purchases a product or service for the first time.
modified rebuy
straight rebuy
new task
reverse auction
Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?
packaging
price
promotion
place
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