Entrepreneurship

refers to the tangible good or intangible service offered by the business to the target consumers.

The term place in the marketing mix simply refers to the location where the target consumers are

refers to individual employees or workers who are directly involved in the production, marketing, and sale of the product or service. Hence, the entrepreneur must be sure to hire the right person for the position.

packaging refers to the process putting the product in the package or container.

refers to the place occupied by the product in the minds of the consumers.