COMMUNICATION CYCLE

 Communication is the act of transferring information from one place, person or group to another. 

Sender

Message

Channel

Receiver

Feedback

 The sender is the individual who wishes to communicate a message.

 The sender decides what their message is, how it will be expressed and sent, and who the receiver is.

 As a general rule, the message should be kept as simple and direct as possible and all content of the message checked for accuracy. 

 A message is a piece of information that the sender wants to send to the receiver. 

  The message is encoded by the sender, i.e. the sender chooses the words and medium that suit the message they wish to convey. 

 The channel is the medium through which the message is transmitted.  Channels are the way you convey your message. 

 The sender transmits the message through the transmission medium of choice which can be a telephone, email, face-to-face conversation, presentation, videoconferencing, post, or text.

 The receiver is the individual or individuals to whom the message is directed.

 The receiver tries to interpret the message by decoding the words and symbols used.

 Decoding is the process through which the receiver converts the message to understand the information which was intended to be communicated. 

 Feedback is the receiver's response to the message.

 The receiver feeds back their understanding of the message to the sender, to make sure that the message they received was the same message as the sender intended.

  This feedback can be a verbal or non-verbal response, for example saying yes or nodding the head.