Paradigm shift to participatory approach

Pune All India Radio

UNESCO

Villages with radio broadcast progressed compared to those who didn't

high-yielding varieties of seeds

'Radio rice' !

Farmers took transistors to their fields in Punjab, Haryana, Western UP, AP

AIR Kota

Programmes with 20 minute duration were made

In local language, Haroti, a dialect of Hindi

Nai Kiran - health communication - hygiene, sanitation, cleanliness, educatio etc

Community drama, talk

Voice to the voiceless

mouthpiece of the oppressed - marginalized section such as gender, caste or class

non-profit making, community participation and community participation

Uses informal local dialect

local skits, songs and music

very powerful for development

VOICES, based in Bangalore helps local people record and aired by AIR

discussion on health, farming, schooling, women empowerment.

Managed by women - representatives of SHGs

Interviews of farmers while they work

Saturday - Women Zone - where only women are interviewed on anti-dowry, domestic violence, health

Self empowerment and rural development

Kutch District, Gujarat

Kutch Mahila Vikas Sangathan

Works in earthquake ravaged Bhuj

IIM - A and UNDP

Kunjal Panjee Kutch Ji - a 30 minute serial by rural women

focuses of local culture and social problems

Palamau district - Jharkhand - one of the most backward areas of North India

Consists of Tribal Groups

AID and NFI, NGOs - creative potential of the people for awareness

Empowerment of women of tribal communities and women