Propaganda
Presentation
•
English
•
9th - 12th Grade
•
Medium
+8
Standards-aligned
Cinco Delgado
Used 134+ times
FREE Resource
12 Slides • 11 Questions
1
Propaganda
The Basics
2
3
Multiple Choice
Propaganda is a recent concept used by governments and people.
4
5
Multiple Choice
Propaganda is used by people, groups, or individuals to do what?
6
Propaganda
Many methods exist for fanning the flames of a particular belief or of spreading propaganda, several of which also appear in print and screen advertisements.
7
Bandwagon
This technique persuades the audience to follow the crowd.
“Everyone is doing it. You should do it too.”
8
Testimonial
A testimonial is an advertising technique that shows a customer, expert, or celebrity that claims to have used a product or service and vouches for its effectiveness.
“As a professional photographer, I know the importance of having a quality camera. My Nikon 380 is the best camera I have ever owned. I can’t imagine taking pictures without it!”
9
Repetition
A technique that uses constant repetition of words, phrases, or images to make a product unforgettable.
10
Glittering Generalities
A vague word or phrase used to evoke positive feelings rather than to convey information.
11
Plain Folk
This technique focuses on the use of regular people who look, act, and feel the same way that you do.
It may be used to make a celebrity or politician seem like a regular person.
12
Name Calling
Name-calling, denigrating a particular product, group, or individual, also qualifies as propaganda. Japanese Americans were victimized by name-calling after the Pearl Harbor attack during World War II, and Muslim Americans suffered the same fate after the attacks of September 11, 2001. In advertisements, namecalling can be seen when products put down a competitor, product, or aspects of a product to help convince buyers that one product is clearly superior to another.
13
Card Stacking
Card-stacking—building a highly-biased case that gives the positive side for your point of view, while leaving out any of the positives for the opposing point of view—is also frequently employed by governments and lawyers alike.
14
Transfer
The technique of transfer, defining or judging someone by who they do or do not associate with, is also frequently employed as propaganda. In advertising, advertisers hope that a good “feeling” behind a product will be enough for you to associate with the product, and want to make a purchase in order to get that good feeling.
15
Multiple Choice
This technique persuades the audience to follow the crowd.
16
Multiple Choice
A customer, expert, or celebrity that claims to have used a product or service and vouches for its effectiveness
17
Multiple Choice
A technique that uses constant repetition of words, phrases, or images to make a product unforgettable.
18
Multiple Choice
Vague words or phrases used to evoke positive feelings rather than to convey information.
19
Multiple Choice
20
Multiple Choice
Denigrating a particular product, group, or individual also qualifies as propaganda. It can be seen when products put down a competitor, product, or aspects of a product to help convince buyers that one product is clearly superior to another.
21
Multiple Choice
Building a highly-biased case that gives the positive side for your point of view, while leaving out any of the positives for the opposing point of view
22
Multiple Choice
The technique of transfer, defining or judging someone by who they do or do not associate with hope that a good “feeling” behind a product will be enough for you to associate with the product, and want to make a purchase in order to get that good feeling.
23
Poll
I am ready to build a propaganda campaign
Propaganda
The Basics
Show answer
Auto Play
Slide 1 / 23
SLIDE
