Observing the Language of Research, Campaign and Advocacies

Descriptive words are used to add emphasis and to create an emotional response.

The repetition of initial consonant sounds is used in order to emphasize certain words and make them more memorable.

Short personal stories are used to connect with the audience and add evidence or credibility to an argument

It takes place when an idea is presented as fact without full explanation or evidence and make claims sound factual.

When a speaker/writer addresses an opposing view or speaker and attacks their argument or character

The presentation of only one side of an issue or viewpoint and is used to subjectively influence an audience.

The ideas or feelings that a certain word invokes and is used to create certain emotional responses in an audience

The representation of something as greater than is actually the case and is used to grab the attention of the audience and emphasize certain points

The facts or information that indicate whether a view is true or valid and is used to give weight to an argument or belief

It is used to create imagery and express things non-literally; it can help to make an idea more emotive, vivid and convincing.

The inference that a claim is true for most people or a majority and is used to speak to prevailing beliefs or prejudices of an audience.

When groups of 3 adjectives or phrases are used to make ideas memorable

Special words or expressions used by a profession or certain group; it is used to signal expertise and establish credibility.

Words charged with an underlying meaning or implication and are used to produce emotion in an audience

Words that take the place of nouns and are used to create a sense of unity with an audience or distance from a common enemy.

The reoccurrence of certain words or phrases and is used to emphasize certain ideas and make them more memorable.

Statements that are voiced as questions but are not expected to be answered; are used to imply certain answers and draw audiences to certain conclusions

The establishment of authority and reliability, and is used gain the confidence and trust of the audience

An appeal to emotion is used to engage with an audience and create an emotional response like love hate, fear etc.

The power of the mind to think and form judgments logically; it is used to appeal to the rationality of an audience.