LE MARCHANDISAGE
Presentation
•
Other
•
1st Grade
•
Hard
AMANDINE JANSEN
Used 3+ times
FREE Resource
8 Slides • 0 Questions
1
LE MARCHANDISAGE
2
3 types de marchandisage
Le marchandisage de séduction
Le marchandisage d'organisation
Le marchandisage de gestion
3
LE MARCHANDISAGE D'ORGANISATION
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LE MARCHANDISAGE DE GESTION
5
LE MARCHANDISAGE DE SEDUCTION
(les 5B de KEPNER)
Le Bon produit
Au Bon moment
A la Bonne quantité
Au Bon prix
Au Bon endroit
6
LES FACTEURS D'AMBIANCE
Les 5 sens
Le mobilier
Le personnel
L'animation
7
SCHEMA D'IMPLANTATION
NIVEAU DES YEUX
- les produits vendeurs,
- les marques nationales
NIVEAU DES MAINS
- les produits vendeurs
- les MDD
- les promotions
SUPER NIVEAU
- tous les produits qui génèrent beaucoup de marge
NIVEAU DES GENOUX
- les produits lourds
- les marques 1ers prix
8
LES TYPES D'IMPLANTATION
- horizontale
- verticale
- mixte ou semi verticale
LE MARCHANDISAGE
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