
Persuasive Appeals
Presentation
•
English
•
7th - 11th Grade
•
Medium
Standards-aligned
Carolyn Holler
Used 589+ times
FREE Resource
6 Slides • 7 Questions
1
Persuasive Appeals
Three different ways to prove your point. . .
2
Logical Appeals (logos)- convincing reasons & logical evidence
Facts
Statistics
Expert opinion
Example
Factual anecdote
3
Multiple Choice
Which is an example of Logos or Logical Appeal?
"You will never be satisfied in life if you don’t seize this opportunity. Do you want to live the rest of your years thinking about what would have happened if you just jumped when you had the chance?"
"If you're still unsure, please consider that my advanced degree and awards for my work speak for themselves."
"98% of patients who take Medicine A reported no side effects and tested negative for the disease."
4
Emotional Appeals (pathos)- used to stir feelings in the reader (i.e., happiness or anger)
5
Emotional Appeals (pathos)- used to stir feelings in the reader
Loaded words/language-
really positive or negative
sounding words
Short anecdote that plays
to audience’s emotions
Appeal to senses by including vivid sensory details (taste, smell, hearing, touch, sight)
6
Multiple Choice
Which is an example of Pathos or Emotional Appeal?
"You will never be satisfied in life if you don’t seize this opportunity. Do you want to live the rest of your years thinking about what would have happened if you just jumped when you had the chance?"
"If you're still unsure, please consider that my advanced degree and awards for my work speak for themselves."
"98% of patients who take Medicine A reported no side effects and tested negative for the disease."
7
Ethical Appeals (ethos)- based on character, credibility, and/or reliability of the author
Makes the audience believe the author is reasonable (willing to listen, compromise)
Demonstrates the author’s knowledge, credibility and/or expertise of the topic
Demonstrates that the writer “knows” the readers and respects them
Focuses more on the author, not the topic
8
Multiple Choice
Which is an example of Ethos or Ethical Appeal?
"You will never be satisfied in life if you don’t seize this opportunity. Do you want to live the rest of your years thinking about what would have happened if you just jumped when you had the chance?"
"If you're still unsure, please consider that my advanced degree and awards for my work speak for themselves."
"98% of patients who take Medicine A reported no side effects and tested negative for the disease."
9
While all three appeals can be used and/or analyzed separately,
the strongest and most persuasive arguments use a mixture of all three appeals. It is important that you consider who your audience is when you are using persuasive appeals.
10
Multiple Choice
The animal shelter desperately needs your support. It is overflowing with lonely little kittens who spend their days mewing and whimpering and staring forlornly out of their cramped crates.
logos
pathos
ethos
all three
11
Multiple Choice
I deserve the position because I have worked faithfully for the past 30 years. I always go above and beyond what is expected of me. I was even selected as “Employee of the Month.”
logos
pathos
ethos
all three
12
Multiple Choice
According to a study by CNN, 28% of teenagers report that they could manage without a TV.
logos
pathos
ethos
all three
13
Multiple Choice
We, the youth of America, waste 15,000 hours watching TV by the time we graduate from high school.
logos
pathos
ethos
all three
Persuasive Appeals
Three different ways to prove your point. . .
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